2022 Canadian Consumer Trends Report
Consumer Trends Snapshot
70%
agreed with the statement: Protecting the health of self and loved ones is a top concern in the next 12 months
65%
said choosing a Canadian-owned business is an important factor in making a brand decision
70%
expect free shipping to return online items
70%
agreed with the statement: Protecting the health of self and loved ones is a top concern in the next 12 months
65%
said choosing a Canadian-owned business is an important factor in making a brand decision
70%
expect free shipping to return online items
Page 8 Insight:
73% named budget-conscious purchases as a top concern for shopping
Regardless of whether their incomes went up or down due to the pandemic, respondents plan to be financially cautious in 2022.
Page 12 Insight:
45% anticipate spending more time and money on quality time with family.
After 2 years of on/off isolation, Canadians are ready to share experiences with friends and family.
Page 19 Insight:
1 in 4 Canadians would choose NOT to shop somewhere that did not offer an online option.
Online shopping is here to stay.